Project: Create a presentation as an ad agency for a prospective client (Winnie Lou - The Canine Co.)
Shown below is the excerpt from this project for which I was primarily responsible: the Strategic Campaign portion. While we brainstormed ideas for our campaign as a group, I was responsible for the development, integration, and written/verbal presentation of these ideas, as well as the visual design for most of the presentation. I designed and came up with the copy/concepts for the mock Instagram graphics pictured in the sixth image, wrote the copy for the mock sponsored Instagram post in the fourth image, and came up with the "Winnie Lou Is Here For You" tagline.
